In this landing page copywriting guide article, you're going to learn a simple four-step formula for writing high converting landing page copy timestamp table of contents in the description along some other helpful videos to walk you through how how to put together your landing page how to choose your landing page software how to come up with your lead magnet all that other fun stuff here we're gonna zero in and focus in on writing your copy. But before we get into that four step formula there are three keys to landing page success that's going to set us up to make sure that we write good copy in the very first key is remembering that a landing page is designed to do one thing. And one thing only collect someone's contact information in exchange for a lead magnet or value and the key here is making sure that there are no external links on your landing page at all and with this focus the second key to success is making sure that your entire landing page is not about you,