In this landing page copywriting guide article, you're going to learn a simple four-step formula for
writing high converting landing page copy timestamp table of contents in the description along some other helpful videos to walk you through how how to put together your landing page how to choose your landing page software how to come up with your lead magnet all that other fun stuff here we're gonna zero in and focus in on writing your copy.
But before we get into that four step formula there are three keys to landing page success that's going to set us up to make sure that we write good copy in the very first key is remembering that a landing page is designed to do one thing.
And one thing only collect someone's contact information in exchange for a lead magnet or value and the key here is making sure that there are no external links on your landing page at all and with this focus the second key to success is making sure that your entire landing page is not about you, it's not about your offer.
it's not about your company, it's not about your client.
it's about the visitor it's about the user the prospect and you're going to see how using this simple four step formula
ensures that we stay really focused on who your ideal customer is just remember that it's all about the visitor not
about what's being offered on the landing page now the third key to success has to do with focus again and you'll notice a trend here.
With these keys focus focus focus just one thing on the landing page you need to have one offer you need to be talking about one specific problem and you need to be talking to one specific person copy that tries to speak to everyone winds up connecting with no one so with that let's go ahead and jump into the very first step of our four step process for crafting our copy for our landing page and that is our prospect who is our ideal customer.
Because at the end of the day copyist designed to connect with someone else on a deeper level then hopefully your competitors are and in order to do this you need to cool your picture of who you're talking to right
Foundation for our copywriting and in
this particular step we want to know
what is the big result that your ideal
customer prospects are after and then
what are the roadblocks or what are the
perceived roadblocks or problems that
are in their way and so you'll want to
spend twenty to thirty minutes just kind
of answering these questions and of
course I'll go through an example so you
can see what this actually looks like
for our example here we're going to be
using YouTube so for what the heck do
they want or what is the big result well
they probably want to grow their channel
they want to make more money and maybe
eventually quit their job so that they
can do what they like on YouTube
full-time okay great then that's an all
you need for some results obviously
you'd go a little deeper when you're
creating the rest of your funnel but for
now we'll just stick with this simple
example now the next part of course is
the roadblocks well what do they think
is getting in the way of that dream of
having an awesome channel that allows
them to wake up whenever they want and
quit their day job well they probably
want to know how to rank videos maybe
they're not happy with their subscriber
growth maybe they think their video
quality stinks they just don't
understand whether they're not getting
enough views which means they're not
getting enough eyeballs to their videos
which means there's not enough people to
hit that subscribe button in the first
place and so these would be all the
roadblocks that we want to address as
we're writing our landing page copies so
that someone who's trying to grow a
YouTube channel would come and see okay
they're talking about growing a channel
that's what I want and they're talking
about poor ranking and they're talking
about poor video quality or they're
talking about not getting views that's
exactly my problem maybe these people
can help and that's what you want to
invoke in whoever hits your landing page
so the very first part of course of your
landing page is the headline the most
important part so now that we've laid
the foundation we're done with step
number one step number two is creating
as many headlines as possible because
you're going to want to do something
called split testing which essentially
means you're going to keep trying
headlines until you find one that really
works most landing page software's will
allow you to do this now when it comes
to writing your headline there are a lot
of formulas we can look at but there are
only two that you need to start with how
to result without hard part and then how
to result even if and all these two
formulas are doing is essentially saying
hey you can get the result that you want
growing
your channel losing weight making money
in the stock market without waking up
early going to the gym 20 times a week
making 50 videos a day and so we want to
ease the burden of whatever the result
is going to be so here's some examples
of how we can take our results and our
roadblocks and slap them together in
these formulas so the very first one is
how to grow your channel without getting
lots of views so we're saying hey you
can grow your channel but you don't have
to get a ton of use to do it moving down
here we're using the same result except
this time we're saying you don't have to
improve the quality of your videos now
this next one we're kind of switching
things out a little bit and just talking
about to perceived roadblocks where
we're saying how you can get more views
which is overcoming a roadblock without
having a lot of subscribers because a
lot of new youtubers think the only way
they're going to get views is if they
have subscribers but of course you can't
get subscribers unless you had a lot of
views in the first place for those views
to turn into subscriber so it's kind of
like a chicken and the egg thing and so
we want to really make it clear that hey
you don't have to you don't have to have
either one of those we can solve that
problem and that's really what your
headlines are designed to do so let's
quickly run through the rest of them
here how to rank your videos even if you
have a small channel and then how to get
views to your videos to accelerate your
channel growth and you want to spend 10
to 20 minutes to just rapid-fire write
down as many as possible the goal here
is not to have anything polished you can
even write half sentences just anything
that pops in your head write it down and
what this will allow you to do is have a
nice library of things to test and then
as you go through your testing you'll
actually go back and go oh you know what
this type of headline is actually
working a lot better than this type of
headline but you don't want to be
critical at this point because we don't
know which headline is going to perform
the best now once you're done with that
10 to 20 minutes of brainstorming of
course you'll want to choose - - -
you'll want to choose two that you think
are the best and those are the two
headlines that you're going to start
with so now that we have your headlines
let's go ahead and talk about the next
part which is your call to action button
now your call to action button is the
button on the page that someone's going
to click when the opt-in form pops up or
when they submit the opt-in form if you
don't have a pop-up now
there are a couple things we can do with
this button but you don't want to get
too fancy because then the button is
going to be super long and take up the
entire page so in this particular
instance let's say we're offering a
webinar or we're offering some sort of
PDF so our call-to-action button could
simply be register now or download the
guide now or we can get a little fancy
and say grow your channel today or rank
my videos today so you're tying the
results that they want or you're tying a
problem that they want solved to
clicking the button now you don't want
to go overboard with this right you do
want to keep it nice and short because
you want that button to be short you
don't want that button to have so much
text that it spans the entire page and
I'm sure you've seen these types of
pop-ups where you're trying to exit a
site and it asks you it has the button
and says yes I want to XYZ ABC blah blah
blah and then underneath it it goes no I
think I'm okay I you know hate my life
or something stupid like that you
definitely don't want to do that on your
landing page and the reason you don't
want to do that is you just want it to
be realistic now that we have our call
to action we have our headline it's time
for what is typically the hard part
which is the bullet points now the
bullet points simply allow you to take a
deeper dive into whatever the headline
is talking about and so this just
reinforces the headline this is for
those type a people who want to know
okay but really specifically what are
you giving me like what am I gonna be
able to do once I get whatever you're
offering me that's what we're doing here
and we don't have to be super
complicated and it is important to note
that while you can make crazy claims you
do want to have a nice balance of you're
gonna be able to do all this awesome
stuff but it does need to be believable
so if you're offering a PDF and you say
hey you're gonna quit your job in two
days like that's it's that's probably
pretty unreasonable so we do want to
make sure that our results are still in
reality so here are a couple bullet
point formulas how to result without
work roadblock you'll notice that that's
pretty much the same as a headline a
simple strategy for action without
roadblock a single blank that will
finally give you a clear path to
whatever the result is a little known
secret for achieving a result instant
access to and this is where you're going
to name the offer or you
the mechanism of what if you have some
sort of proprietary formula or name for
something so you can and then of course
break through the roadblock solve a
problem or maybe you go to the number
one reason you're not getting the result
that you're looking for is and then fill
in the blank with something that they're
doing that's completely wrong and of
course finally if you have any myths in
your niche or industry you can say you
don't have to and then fill in the blank
with something that is common knowledge
or practice like you don't have to hit
the gym five days a week to lose 200
pounds I don't I don't know something
something to that effect obviously not
silly like that but something where
you're kind of being counter to whatever
the norm of information is in your niche
so let's go through what these would
look like if we actually did it for
example trying to help someone grow a
YouTube channel the first one here had
to accelerate channel growth which is
our result without what's the road block
in this particular instance we told we
said getting a new camera which
represents bad video quality the next
one here a simple strategy for
attracting new subscribers that's tied
directly to growing a channel without
getting more views so you can kind of
see how you don't necessarily take
word-for-word what your results and
roadblocks are you do need to do a
little bit of thinking sometimes the
next one is a little known secret to
ranking videos I think that's one of the
simplest ones on this list so here we
have monetization playbook and part-time
income is both representing the result
that they want but all we've done is
give a name to whatever the guide or
blueprint or formula is for monetization
and so instead of just saying learn how
to monetize your channel or learn how to
make more money we give whatever our
secret proprietary sauce or formula is
an actual name and so it can elevate the
perceived value of what we're offering
and the final one we have here is a
little mean but the number one reason
you're not getting views is your videos
are all wrong and with that you have
your headline you have your call to
action text and you have your bullet
points of course there's a timestamp
table of contents in the description so
you can skip around the video and pause
while you write your own landing page
copy the last two elements of your
landing page of course is going to be
some sort of graphic that represents
whatever your offer is and then
you have any testimonials or you have
any media outlet logos you can go ahead
and include those for some social proof
but that's not really part of the
copywriting part so thank you so much
for watching I sincerely hope you got
some value out of this video and you
have a much better idea of how to write
copy for your landing page go and hit
that like button and subscribe for more
in depth marketing tactics and
strategies just like the ones covered in
this video comment below if you have any
questions and as always keep building
the business you love
writing high converting landing page copy timestamp table of contents in the description along some other helpful videos to walk you through how how to put together your landing page how to choose your landing page software how to come up with your lead magnet all that other fun stuff here we're gonna zero in and focus in on writing your copy.
But before we get into that four step formula there are three keys to landing page success that's going to set us up to make sure that we write good copy in the very first key is remembering that a landing page is designed to do one thing.
And one thing only collect someone's contact information in exchange for a lead magnet or value and the key here is making sure that there are no external links on your landing page at all and with this focus the second key to success is making sure that your entire landing page is not about you, it's not about your offer.
it's not about your company, it's not about your client.
it's about the visitor it's about the user the prospect and you're going to see how using this simple four step formula
ensures that we stay really focused on who your ideal customer is just remember that it's all about the visitor not
about what's being offered on the landing page now the third key to success has to do with focus again and you'll notice a trend here.
With these keys focus focus focus just one thing on the landing page you need to have one offer you need to be talking about one specific problem and you need to be talking to one specific person copy that tries to speak to everyone winds up connecting with no one so with that let's go ahead and jump into the very first step of our four step process for crafting our copy for our landing page and that is our prospect who is our ideal customer.
Because at the end of the day copyist designed to connect with someone else on a deeper level then hopefully your competitors are and in order to do this you need to cool your picture of who you're talking to right
Foundation for our copywriting and in
this particular step we want to know
what is the big result that your ideal
customer prospects are after and then
what are the roadblocks or what are the
perceived roadblocks or problems that
are in their way and so you'll want to
spend twenty to thirty minutes just kind
of answering these questions and of
course I'll go through an example so you
can see what this actually looks like
for our example here we're going to be
using YouTube so for what the heck do
they want or what is the big result well
they probably want to grow their channel
they want to make more money and maybe
eventually quit their job so that they
can do what they like on YouTube
full-time okay great then that's an all
you need for some results obviously
you'd go a little deeper when you're
creating the rest of your funnel but for
now we'll just stick with this simple
example now the next part of course is
the roadblocks well what do they think
is getting in the way of that dream of
having an awesome channel that allows
them to wake up whenever they want and
quit their day job well they probably
want to know how to rank videos maybe
they're not happy with their subscriber
growth maybe they think their video
quality stinks they just don't
understand whether they're not getting
enough views which means they're not
getting enough eyeballs to their videos
which means there's not enough people to
hit that subscribe button in the first
place and so these would be all the
roadblocks that we want to address as
we're writing our landing page copies so
that someone who's trying to grow a
YouTube channel would come and see okay
they're talking about growing a channel
that's what I want and they're talking
about poor ranking and they're talking
about poor video quality or they're
talking about not getting views that's
exactly my problem maybe these people
can help and that's what you want to
invoke in whoever hits your landing page
so the very first part of course of your
landing page is the headline the most
important part so now that we've laid
the foundation we're done with step
number one step number two is creating
as many headlines as possible because
you're going to want to do something
called split testing which essentially
means you're going to keep trying
headlines until you find one that really
works most landing page software's will
allow you to do this now when it comes
to writing your headline there are a lot
of formulas we can look at but there are
only two that you need to start with how
to result without hard part and then how
to result even if and all these two
formulas are doing is essentially saying
hey you can get the result that you want
growing
your channel losing weight making money
in the stock market without waking up
early going to the gym 20 times a week
making 50 videos a day and so we want to
ease the burden of whatever the result
is going to be so here's some examples
of how we can take our results and our
roadblocks and slap them together in
these formulas so the very first one is
how to grow your channel without getting
lots of views so we're saying hey you
can grow your channel but you don't have
to get a ton of use to do it moving down
here we're using the same result except
this time we're saying you don't have to
improve the quality of your videos now
this next one we're kind of switching
things out a little bit and just talking
about to perceived roadblocks where
we're saying how you can get more views
which is overcoming a roadblock without
having a lot of subscribers because a
lot of new youtubers think the only way
they're going to get views is if they
have subscribers but of course you can't
get subscribers unless you had a lot of
views in the first place for those views
to turn into subscriber so it's kind of
like a chicken and the egg thing and so
we want to really make it clear that hey
you don't have to you don't have to have
either one of those we can solve that
problem and that's really what your
headlines are designed to do so let's
quickly run through the rest of them
here how to rank your videos even if you
have a small channel and then how to get
views to your videos to accelerate your
channel growth and you want to spend 10
to 20 minutes to just rapid-fire write
down as many as possible the goal here
is not to have anything polished you can
even write half sentences just anything
that pops in your head write it down and
what this will allow you to do is have a
nice library of things to test and then
as you go through your testing you'll
actually go back and go oh you know what
this type of headline is actually
working a lot better than this type of
headline but you don't want to be
critical at this point because we don't
know which headline is going to perform
the best now once you're done with that
10 to 20 minutes of brainstorming of
course you'll want to choose - - -
you'll want to choose two that you think
are the best and those are the two
headlines that you're going to start
with so now that we have your headlines
let's go ahead and talk about the next
part which is your call to action button
now your call to action button is the
button on the page that someone's going
to click when the opt-in form pops up or
when they submit the opt-in form if you
don't have a pop-up now
there are a couple things we can do with
this button but you don't want to get
too fancy because then the button is
going to be super long and take up the
entire page so in this particular
instance let's say we're offering a
webinar or we're offering some sort of
PDF so our call-to-action button could
simply be register now or download the
guide now or we can get a little fancy
and say grow your channel today or rank
my videos today so you're tying the
results that they want or you're tying a
problem that they want solved to
clicking the button now you don't want
to go overboard with this right you do
want to keep it nice and short because
you want that button to be short you
don't want that button to have so much
text that it spans the entire page and
I'm sure you've seen these types of
pop-ups where you're trying to exit a
site and it asks you it has the button
and says yes I want to XYZ ABC blah blah
blah and then underneath it it goes no I
think I'm okay I you know hate my life
or something stupid like that you
definitely don't want to do that on your
landing page and the reason you don't
want to do that is you just want it to
be realistic now that we have our call
to action we have our headline it's time
for what is typically the hard part
which is the bullet points now the
bullet points simply allow you to take a
deeper dive into whatever the headline
is talking about and so this just
reinforces the headline this is for
those type a people who want to know
okay but really specifically what are
you giving me like what am I gonna be
able to do once I get whatever you're
offering me that's what we're doing here
and we don't have to be super
complicated and it is important to note
that while you can make crazy claims you
do want to have a nice balance of you're
gonna be able to do all this awesome
stuff but it does need to be believable
so if you're offering a PDF and you say
hey you're gonna quit your job in two
days like that's it's that's probably
pretty unreasonable so we do want to
make sure that our results are still in
reality so here are a couple bullet
point formulas how to result without
work roadblock you'll notice that that's
pretty much the same as a headline a
simple strategy for action without
roadblock a single blank that will
finally give you a clear path to
whatever the result is a little known
secret for achieving a result instant
access to and this is where you're going
to name the offer or you
the mechanism of what if you have some
sort of proprietary formula or name for
something so you can and then of course
break through the roadblock solve a
problem or maybe you go to the number
one reason you're not getting the result
that you're looking for is and then fill
in the blank with something that they're
doing that's completely wrong and of
course finally if you have any myths in
your niche or industry you can say you
don't have to and then fill in the blank
with something that is common knowledge
or practice like you don't have to hit
the gym five days a week to lose 200
pounds I don't I don't know something
something to that effect obviously not
silly like that but something where
you're kind of being counter to whatever
the norm of information is in your niche
so let's go through what these would
look like if we actually did it for
example trying to help someone grow a
YouTube channel the first one here had
to accelerate channel growth which is
our result without what's the road block
in this particular instance we told we
said getting a new camera which
represents bad video quality the next
one here a simple strategy for
attracting new subscribers that's tied
directly to growing a channel without
getting more views so you can kind of
see how you don't necessarily take
word-for-word what your results and
roadblocks are you do need to do a
little bit of thinking sometimes the
next one is a little known secret to
ranking videos I think that's one of the
simplest ones on this list so here we
have monetization playbook and part-time
income is both representing the result
that they want but all we've done is
give a name to whatever the guide or
blueprint or formula is for monetization
and so instead of just saying learn how
to monetize your channel or learn how to
make more money we give whatever our
secret proprietary sauce or formula is
an actual name and so it can elevate the
perceived value of what we're offering
and the final one we have here is a
little mean but the number one reason
you're not getting views is your videos
are all wrong and with that you have
your headline you have your call to
action text and you have your bullet
points of course there's a timestamp
table of contents in the description so
you can skip around the video and pause
while you write your own landing page
copy the last two elements of your
landing page of course is going to be
some sort of graphic that represents
whatever your offer is and then
you have any testimonials or you have
any media outlet logos you can go ahead
and include those for some social proof
but that's not really part of the
copywriting part so thank you so much
for watching I sincerely hope you got
some value out of this video and you
have a much better idea of how to write
copy for your landing page go and hit
that like button and subscribe for more
in depth marketing tactics and
strategies just like the ones covered in
this video comment below if you have any
questions and as always keep building
the business you love
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